1.800.874.1517
English | Chinese

Search form

MSRP Policy

Quidel Corporation OTC Products Maximum Suggested Retail Price Policy

(Effective as of April 2021)

Quidel Corporation (“Quidel”) is a leading provider of rapid diagnostic testing solutions, cellular-based virology assays, and molecular diagnostic systems.  In the past, Quidel’s diagnostic products were primarily designed for professional use by healthcare providers in physician’s offices, clinics and other point of care settings.  Quidel now offers products that are sold over-the-counter for individual consumers to use at home (the “OTC Products”).  Quidel seeks to extend the benefits of the OTC Products to consumers as broadly and rapidly as possible.

To assist in reaching that goal, and to ensure that the OTC Products are widely accepted, Quidel has adopted the following unilateral retail policy:

  • From time to time, Quidel will communicate to retailers Quidel’s Maximum Suggested Retail Price (“MSRP”) for the OTC Products.  
  • Retailers of the OTC Products are free to determine their own retail prices.  Quidel will not and does not seek any agreement with any retailer with regard to the price at which the OTC Products are sold at retail.  Such pricing decisions must be made independently by the retailer and will not be the subject of any agreement with Quidel.  No Quidel employee or representative, including any Quidel distributor or its employees or representatives, is authorized to enter into any agreement concerning the prices advertised or charged by any retailer of the OTC Products.
  • The MSRP reflects a determination by Quidel that advertisements or sales of the OTC Products above the MSRP are not consistent with the best interests of Quidel as a manufacturer of the OTC Products and undermine Quidel’s goal of extending the benefits of such products to consumers as broadly and rapidly as possible. 
  • This policy does not establish a minimum suggested retail price for the OTC Products.

Violations of this Policy

  • It is a violation of Quidel’s policy for any retailer to advertise or sell the OTC Products above the MSRP. 
  • Quidel reserves the right not to sell (directly, or indirectly through a distributor) to retailers that advertise or sell the OTC Products above the MSRP. Quidel will conduct an investigation that it determines is reasonable in response to a suspected violation of this policy. Quidel will be entitled to determine the existence and date of a violation, if any, under this policy.
  • If any retailer decides to advertise or sell the OTC Products above the MSRP, in its unilateral discretion, Quidel may take the following actions:

First violation:  Quidel may send a letter informing such retailer of the violation.

Second violation:  After a second violation within 6 months of the first violation, Quidel may (directly, or indirectly through a distributor) refuse to accept further orders from such retailer for the OTC Products that were advertised or sold above the MSRP for a period of ninety days following the second violation.

Third violation:  After a third violation within 12 months of the first violation, Quidel may (directly, or indirectly through a distributor) refuse to accept further orders from such retailer for the OTC Products that were advertised or sold above the MSRP indefinitely.

In cases determined by Quidel to be egregious violations of this policy, Quidel reserves the right to immediately refuse (directly, or indirectly through a distributor) to accept further orders from a retailer for the OTC Products that were advertised or sold above the MSRP or, at Quidel’s discretion, all OTC Products.

  • Quidel will not discuss its decisions regarding violations of this policy, and Quidel’s decisions are not negotiable. Quidel will not discuss the reasons for, the duration, the scope, or any other aspect of its decisions regarding violations.
  • It is an express and direct violation of Quidel policy for any Quidel sales representative or employee, or any Quidel distributor or its sales representative or employee, to discuss the terms of this policy with any retailer, or actions Quidel might take with respect to retailers who act in violation of this policy.
  • Quidel reserves the right, in its sole discretion, to temporarily suspend or modify the MSRP for selected OTC Products and the application of this policy from time to time.
  • Quidel may modify or terminate this policy at any time, in its sole discretion.  Quidel may provide notice of any such modification or termination by email or posting of a notice of such modification or termination on the Quidel https://quidel.com/MSRP-policy or other website, or any other method determined by Quidel.

 

All questions about this policy should be directed to MSRP@Quidel.com.

 

This is a purely unilateral policy. Nothing in this policy shall constitute an agreement between Quidel and any retailer.  Quidel is not soliciting, and will not accept, any assurances of compliance with this policy.  This policy supersedes any previous or contemporaneous retail sales and pricing policy or discussions.

 

Exhibit A:

Quidel’s Maximum Suggested Retail Prices

(Effective as of April 2021)

SKU

Product Name

MSRP

20402

QuickVue At-Home OTC COVID-19 Test, 2 test kit

$29.99

20399

QuickVue At-Home OTC COVID-19 Test, 5 test kit

$69.99

 

Quidel may amend this policy, and the MSRP for any or all SKUs above, at any time and from time to time, in its sole discretion. 

Accept
By continuing to use this site you are agreeing to our use of cookies. For more details please see our Privacy and Cookie Notice.